Despite inflation challenges, fragrances is expected to maintain stable volume and value growth over the forecast period, without any drastic variations. This will be supported by industry players in both premium and mass segments, with strong promotions, advertising, investments in innovation, and creating spaces for consumers to connect with the products.
Due to the characteristics of fragrances as a category, such as price, and the spaced-out frequency of purchase of these products (e.g.
Guatemala is also welcoming important global retailers who have some participation in beauty and personal care, such as seen with the likes of Victoria’s Secret, Bath & Body Works, and even retailers such as H&M and Zara, who are competing in fragrances, for example. Such players are adding an element of dynamism to beauty and personal care in the country and are well-received by discerning consumers – particularly so in fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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