Although the regular use of fragrances is more frequent among women than men in Guatemala, men are set to show rising demand for fragrances during the forecast period, in both premium and mass fragrances segments.
Unisex fragrances is small in Guatemala but is set to see steady expansion during the forecast period as attitudes become more inclusive and gender norms more neutral. Direct selling companies such as Belcorp with its Ésika line offer its unisex You Live fragrance with floral and citrus notes, while its L’Bel brand promotes a similar product with botanical and citrus compounds in the form of its unisex ID variant.
The Guatemalan fragrances market is home to a range of products carrying sustainability claims – for example, Nude Musk by Adolfo Dominguez, available in the local retailer chain Fetiche, offers the option of refillable perfume bottles. Both the original container and the refill bottles are made with recycled glass.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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