Fragrances will register moderate constant value growth over the forecast period, with women’s fragrances continuing to account for a greater proportion of retail value sales and a bigger shelf space in-store. Premium sales will register higher constant value growth than mass fragrances.
Gender-neutral fragrances are a growing trend among younger consumers, which ties in with these younger generations exploring new ways of expressing and identifying themselves. Fragrance brands are recognising this by creating scents that don’t necessarily specify a gender.
E-commerce will continue to gain value share in the forthcoming period. Consumers already favour the promotional deals available online, while special promotions such as Black Friday have proved to be an effective way of increasing retail volume sales.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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