Fragrances will register muted constant value and volume growth over the forecast period. Continuing population decline will dampen volume sales.
The most well-known local brand of fragrance is Dzintars and it now has new ownership. After bankruptcy, the Estonian company Skinest bought it and the company name has been restored to its original HA Brieger and the Dzintars brand name retained.
E-commerce will continue to gain value share. Consumers are being drawn by the promotional prices available online, while special promotions such as Black Friday having proved to be an effective way of increasing volume sales.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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