Fragrances is set to see continued growth over the forecast period in both value (at constant 2023 prices) and volume terms. The category’s growth will likely be sustained by Italian consumers returning to their normal lives in the post pandemic period.
With consumers becoming increasingly interested in premium fragrances, luxury brands have ramped up their investments and activity in the category. Some of these brands have seen investing in fragrances as a way to offset the stagnating sales being seen in the fashion industry.
Consumers are increasingly looking for ways to limit their environmental impact, which includes favouring products that are more sustainable and which better align with their values. As such, there is an emerging opportunity for the expansion of green fragrances, including through sustainable packaging, more natural and organic ingredients, and the use of materials from responsible sources, as well as through offering refills.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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