While direct sellers will continue to be key players over the forecast period, the continued expansion of modern retailers will also boost sales of fragrances over the forecast period. These retailers are setting up dedicated spaces for fragrances and this will drive growth.
To boost growth in fragrances across the forecast period, players are predicted to focus on new, unique scents, with outlets across the country investing in unusual fragrances to boost sales. Furthermore, prices will remain competitive, with promotions expected to run throughout the next five years, especially during peak sales times, such as gift-giving seasons.
Over the review period, unbottled perfumes, including essential oils, recorded an increase in value sales among middle- and low-income consumers. This will continue over the forecast period, with cheaper perfumed oils often being imported from the Middle East, and in particular the United Arab Emirates.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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