While overall fragrances is expected to struggle to return to pre-war retail volume sales levels by the end of the forecast period, demand for the premium segment is predicted to fully recover by 2025, supported by the anticipated return of its consumer base of affluent Ukrainians once the war ends. In addition, under a positive economic recovery scenario, consumers’ spending power is likely to improve, enabling them to spend more on perceived non-essential products that offer moments of indulgence.
Mass fragrances is expected to be record a more dynamic performance over the forecast period, since this segment in particular was negatively impacted in 2022. In the future, it is expected that the “duplication” trend will evolve, and if the range of fragrances is expanded by more affordable versions of famous international brands, consumers without sufficient funds to afford traditionally premium options are likely to appreciate them.
In future, distribution of fragrances will evolve around the likely rise in share of e-commerce. Apart from the convenience and competitive pricing appeal of buying online, local consumers will make use of an opportunity to use the e-commerce stores of well-known offline operators.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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