In spite facing difficult times during the pandemic, some of which bled into 2022, direct selling is a solid channel in the Peruvian market as many of the most important and well-known companies are Peruvian and have local production. Direct selling companies such as Natura, Avon, Oriflame and Mary Kay, constantly innovate, launching new aromas in attractive packaging to help maintain the interest of new and existing customers.
Consolidation of retail e-commerce platforms from key retailers, such as Falabella, Ripley or Oeschle, beauty specialists such as Aruma or even from direct sellers including Belcorp or Yanbal will contribute to growth of fragrances sales via retail e-commerce over the forecast period. Promotions and convenience will be key for this process, at least for second purchases of fragrances that consumers already know.
It is expected that the growing preference for new, more natural and environmentally-friendly alternatives will contribute to the expansion of more niche local brands that develop their fragrances in an artisanal way. These products vary from colognes to perfumes, aiming at different occasions of use, depending on, for example, the mood or image the wearer seeks to project.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!