Fragrances in India is expected to maintain double-digit retail current value growth rates throughout the forecast period. The rising availability and accessibility of fragrances in India are poised to significantly bolster sales in the coming years.
Hyperlocal platforms or quick commerce delivery services such as Blinkit, Swiggy Instamart, and Zepto are rapidly expanding their product offerings in India, aiming to deliver a wide range of items within minutes directly to consumers’ doorsteps. These platforms have become increasingly popular amongst consumers seeking convenience, prompting them to diversify beyond groceries and essentials to include beauty and personal care products, including fragrances.
As consumer behaviour evolves, there is a noticeable shift towards seeking diverse fragrances tailored for specific occasions and moods in India. Increasingly, consumers recognise the impact of scents in terms of enhancing different aspects of their lives, whether it is a fragrance for the office, special occasion, or day and night use.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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