Fragrances is expected to see dynamic growth in both retail volume and current value terms in Chile in the forecast period, with double-digit CAGRs expected for both mass and premium fragrances. However, continuing the trend seen in the last year, growth is expected not only in fragrances, but also in the development of complementary products.
Direct selling remained a highly relevant channel for the distribution of fragrances in 2023; however, it has lost share since its heyday, and is expected to see declining relevance during the forecast period. This is mainly because the sales force for this channel is transient, characterised by high turnover, and it is seen as a complementary type of work.
The growth of retail e-commerce in fragrances in Chile is a reflection of the changing shopping habits of consumers in the country. The pandemic accelerated the shift to online shopping, and fragrances brands have recognised the importance of having a strong online presence to reach a wider audience.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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