As economic projections for 2023 remain challenging, declining purchasing power in Chile is expected to further impact demand for fragrances. The ongoing economic slowdown and reduced levels of consumer confidence have resulted in a greater interest in more affordable options among much of the local population.
The growth of e-commerce within fragrances in Chile is a reflection of the changing shopping habits of local consumers. The pandemic accelerated the shift to online shopping, and players have recognised the importance of having a strong online presence to reach a wider audience.
Following the global drivers of the industry, an interesting trend that could impact fragrances in Chile is personalisation, as consumers look for more exclusive and customised products. Therefore, fragrance brands are expected to focus more on these options in the coming years, such as fragrance blending, to meet the individual needs and preferences of each consumer.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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