As the Bulgarian economy improves in 2023, the premium segment will continue to outperform the mass category, registering single-digit growth rates in current value terms. However, as unisex fragrances are still largely unpopular among Bulgarian consumers, this category is anticipated to register only marginal value growth.
In the early years of the forecast period, it is anticipated that vanilla fragrances will remain popular as international brands focusing on launching new products with this scent as the main note. These brands include Tom Ford with its Vanilla S*x fragrance, Kayali Fragrances Oudgasm Vanilla Oud | 36, and Parfums de Marly Althaïr, etc.
E-commerce is expected to be the most dynamic distribution channel over the forecast period, recording moderate growth in volume and value terms. This will be mainly driven by the wide availability of many mid-range and high-end brands through retailers like Notino.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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