Fragrances in South Africa has seen the emergence of products of Arabic origins. Although many local consumers are likely to remain price-sensitive heading into the forecast period and will continue to perceive fragrances as a discretionary purchase, Arabian fragrances are becoming extremely popular in South Africa, supported by multiple online reviews from both the international community and local influencers.
Counterfeit fragrances are set to remain a threat for category growth in South Africa over the forecast period. They will continue to be an attractive option for consumers who have aspirations to own premium brands but cannot necessarily afford the original version.
Premium fragrances seldom attract South Africans, and they are often purchased by tourists who are visiting the country. With an influx of tourists to South Africa since the easing of pandemic restrictions, inbound arrivals tend to spend more than the average local consumer when also considering the favourable exchange rate.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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