Fragrances in Sweden

May 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fragrances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fragrances in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fragrances in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Fragrances in Sweden - Category analysis


Full recovery in 2022, thanks to indulgence trend, with shift back towards store-based retailing
Premiumisation trend continues, with niche brands performing particularly well
Celebrity endorsed brands fuel growth in mass fragrances
Solid performance expected, thanks to normalisation of daily lifestyles
Premium offerings will lead growth, thanks to growing popularity of artisanal offerings
Unisex fragrances and premium fragrance sets will gain traction
Table 1 Sales of Fragrances by Category: Value 2017-2022
Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
The following categories and subcategories are included:


    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits


This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fragrances research and analysis database.


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