Increasing urbanisation and urban lifestyles are expected to boost fragrances’ performance over the forecast period. As many consumers become more sophisticated in terms of their personal image, they are more likely to use fragrances regularly.
Premium brands are well placed to perform well in the forecast period, as economic conditions in the country improve. Consumers consider fragrances to be prestige items, and higher incomes would encourage many consumers to choose better quality, prestige premium brands.
Fragrances is predicted to benefit from the higher number of young adults in paid employment. Whilst the consumer base largely consists of middle-aged-to-older consumers, younger consumers are increasingly purchasing fragrances to boost their image.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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