Fragrances should achieve a moderate value CAGR as demand remains solid over the forecast period. Product innovation and brand extensions will remain central to the marketing strategies employed by multinationals and will be the main growth driver in the forthcoming period.
As both the quality of life and availability of premium fragrances improve in Bosnia and Herzegovina, premium fragrances sets/kits is set to accelerate its growth and be the fastest-growing range within fragrances over the forecast period. Besides younger consumers, niche consumer groups of highly-paid working professionals are set to be the driving force behind the growth of all premium beauty and personal care products in the country, including premium fragrances and premium fragrance sets/kits.
The premiumisation trend is set to intensify as the forecast period progresses thanks to growing consumer interest in premium fragrances brands and the quest for more natural, subtle fragrance notes and high quality perfumes and eau de toilette. The choice of popular fragrances will be simplified by providing new solutions for consumers to be able to identify the best fragrances of their choice.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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