As Costa Rican consumers will continue to struggle to afford non-essential items over the forecast period, fragrances may be considered less of a priority. Trading down, such as purchasing body sprays or mass brands instead of premium brands, is therefore expected to be seen in the market in the period to 2027.
Costa Rica has a heavy media influence and gender neutral concepts, such as having unisex bathrooms, are often a topic of discussion in the country. Being very dependent on tourism as well, Costa Rica may be very accepting of unisex fragrances, which embody inclusivity and positivity, and this is a potential area of growth in fragrances over the forecast period.
Contraband is an issue for fragrances in Costa Rica and the online presence of Facebook and Instagram pages offering “original” premium fragrances at lower prices continues to grow. These pages became increasingly developed during the pandemic and consumers who are desperate to find low prices in a high inflationary climate, regardless of the origin of products, may be increasingly attracted to contraband items over the forecast period.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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