The "Made in Cameroon" initiative, championed by the government and local businesses, is significantly impacting the fragrance industry. Over the past three years, a steady influx of local players has emerged, including Osiera Mebounou with her Chouquette brand, Coup de Foudre fragrance from LANA BIO-Cosmetic Sarl, and Paule Gaby with the Mboa brand.
The increasing awareness of personal hygiene and Cameroon’s warm tropical climate, which fosters increased perspiration, are key drivers for the fragrance segment. The demand for fragrances tailored to manage body odour is expected to grow.
The forecasted economic challenges for Cameroon, exacerbated by a persistent socio-political crisis in the Southwest, Northwest, and Northern regions, are poised to benefit mass fragrances. The affordability of mass fragrances is projected to maintain their appeal to consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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