Fragrances is expected to see a high single-digit retail current value CAGR between 2023 and 2028 in the forecast period, helping Brazil maintain second position in the global fragrances ranking. Some trends observed in 2023 are expected to gain further momentum in the years ahead; ingredient-led beauty is one of them.
The contemporary political landscape has evolved into a realm of increasing polarisation, largely fuelled by the amplifying influence of social media. As opinions and conversations around social justice movements and politics gain momentum and become more divisive, brands find themselves in a precarious position.
One of the highlights reported by the 2022 Demographic Census was the 7% growth in the population compared with the last census in 2010. This results in an annual growth rate of 0.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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