Fragrances is expected to experience solid current value growth over the next five years, as consumers resume social events and out-of-home activities. Premium fragrances is predicted to lead in terms of growth, as consumers continue to embrace the slow beauty movement, showing a preference for high-quality scents and more exclusive products.
The year 2022 was classified as the 20th warmest since 1961, and despite the presence of the La Niña phenomenon, which involves the cooling of Equatorial Pacific waters, it remained one of the warmest years in the industrial era. Each year Brazil records heavy rainfall, droughts, and record temperatures.
Moving forward, both online and offline experiences will continue to be important in fragrances. E-commerce gained significant traction as a distribution channel for fragrances even during the pandemic.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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