Sales of fragrances in the Philippines are expected to see strong growth in constant value terms (2023 prices) over the forecast period, alongside an improving economic environment, which should help to raise disposable incomes. Fragrances appeal to a broad target audience, with young, aspirational consumers likely to be keen to invest in premium fragrances as a sign of status, while mass fragrances will remain popular among those looking for a light everyday scent.
Despite the lingering reluctance amongst some consumers to purchase fragrances online, due to concerns over authenticity, popular e-commerce sites such as Shopee, Lazada and Zalora, as well as specialist sites such as perfumes.com.
Body sprays are likely to remain popular among price conscious shoppers in the Philippines. Products such as the Bath and Body Works’ Fine Fragrance Mist and the Victoria Secret line of body sprays are likely to retain their appeal with their affordability and large pack size representing good value in the eyes of many consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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