Fragrances in France is expected to maintain slow and stable retail volume growth rates throughout the forecast period, along with solid current value growth. Refillable product options are becoming increasingly popular in fragrances, and this is expected to continue in the forecast period.
With the country’s inflation rate reaching nearly 5% in 2023, promotions are expected to be crucial in fragrances in France moving forward. French consumers are anticipated to use a range of measures to reduce their expenses in reaction to rising costs; amongst the most effective are promotional offers and discount coupons, as consumers do not want to compromise on the quality of the products they purchase.
Even though French consumers tend to be very loyal to premium fragrance brands, with rising inflationary pressures, ongoing economic crises, and the global energy crisis, consumers have become much more price-sensitive then they used to be. Fragrances has stood strong against these pressures; however, there is a group of consumers, especially younger consumers, looking for more economic alternatives and shifting to mass brands.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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