Fragrances in Austria is expected to grow steadily in the forecast period, with volume growth outpacing constant value growth, mainly due to the massification trend and stagnating unit prices. Although inflationary price increases are expected in the initial years, prices should fall in line with an improving economy and normalised consumer demand.
Over the next five years, unisex fragrances in Austria are forecast to maintain a moderate CAGR in current value terms, with continued volume growth for mass fragrances. In recent years, the growth rate of unisex fragrances has performed well in value terms.
The competitive landscape is expected to remain largely stable in the forecast period. The return to normalcy post-pandemic is seeing more consumers keen to shop in physical stores, aided by the continued expansion of fragrances available in drugstores such as dm.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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