Retail volume and value (constant 2022 prices) sales of fragrances are set to grow healthily, especially in the first half of the forecast period. However, a slowdown in the pace of increments is projected for the second half of the forecast period.
With the frequency of innovation efforts expected to pick up, growth impulses are likely to be apparent. This is predicted to contribute to a higher level of awareness and interest in the offer of fragrances.
The competitive landscape is expected to remain largely stable in the forecast period. The return to normalcy as the country emerges out of COVID-19 is seeing more consumers return to shopping in physical stores.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!