During the forecast period, it is anticipated that premium fragrances will continue to outperform mass fragrances in Romania. While the economic slowdown and high inflation are expected to remain in effect during the first half of the forecast period at least, demand for premium fragrances set to continue rising as increasing numbers of people regard these products as absolutely essential for their personal grooming routines.
The forecast period is expected to see further growth in online sales of fragrances in Romania, with e-commerce set to continued growing and developing in the country as consumers increasingly prioritise convenience and value for money. In response, major manufacturers of fragrances are set to continue working together with the leading online retailers to offer various price discounts and attractive deals in a bid to appeal to price-sensitive Romanian consumers.
It is currently considered unlikely that there will be any significant shifts in the competitive environment in fragrances in Romania during the forecast. The leading brands in both mass fragrances and premium fragrances are expected to remain the best-known names for the foreseeable future, with the strong focus on branding and marketing set to ensure that local consumers are fully aware of the superior performance and cachet of the leading names in fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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