Beladore opened a new flagship Perfume Palace outlet in 2023, with the chain seen to be the pinnacle of Europe's fragrance scene. The chain is ranked among Europe's largest perfumeries and this grand, new establishment reflects an increasing trend towards natural and niche fragrances.
In Hungary, sales of premium fragrances are expected to benefit from the deeper pockets of the category’s key target audience, an improvement in the economy and an increase in tourism. Added to this, sales should also benefit from the increasing popularity of well-frequented niche fragrance stores like Le Perfume and Beladore.
The movement towards sustainability has extended into fragrances with businesses and consumers becoming more conscious of their wider impact on the environment. In response players within fragrances are looking to come up with more sustainable solutions.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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