Fragrances is expected to post healthy volume and current value growth in the forecast period, driven once again by premium fragrances. Amidst high inflation and economic constraints, premium fragrances will be favoured by gen Z and millennials as a small luxury.
Indie brands of fragrances are more strongly penetrating retail, thanks to deep e-commerce penetration and the expansion of health and personal care stores and beauty specialists such as Olive Young. Indie brands use these platforms to promote their brands and take advantage of easy access to consumers.
Jo Malone London, Byredo, and Dyptique are now firmly rooted as major premium fragrances – no longer holding niche status. The appeal of niche fragrances is their rarity, which disappears as they become better-known.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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