Fragrances is expected to maintain dynamic although slowing rates of current value growth in South Korea over the course of the forecast period. Premium fragrances, especially premium unisex fragrances, are expected to drive growth in the forecast period.
While many global brand owners have directly entered the South Korean market, numerous premium fragrances brands have expanded into the country through contracts with local distributors. Leading brands partner with domestic conglomerate distributors, such as Diptyque with Shinsegae International.
According to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July 2023, 20% of South Korean respondents reported using fragrances one to five times per week, while another 20% used them daily or more frequently. Although these figures are already quite high, there is room for further growth due to external factors.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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