The outlook for fragrances in Indonesia is positive, with a return to retail volume and value (constant 2022 prices) growth projected in the forecast period. The demand for fragrances is set to benefit from the increased awareness of body care among men, as well as the rise in the offer of local brands/products.
The development and growth of fragrances in Indonesia is expected to continue to benefit from the waning of a social stigma surrounding men’s grooming. It is no longer taboo or considered unmasculine for men to take care of their appearance and smell good.
Local mass brands are expected to continue to benefit from wide availability in various distribution channels. These offerings are sold via modern retail formats like supermarkets, hypermarkets, minimarkets, health and beauty stores, etc, as well as traditional ones like individual warungs, mom-and-pop stores, etc.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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