The outlook for fragrances in Indonesia looks more promising than in 2023, although the rate of constant value growth (2023 prices) will decelerate as the forecast period progresses. Demand will be boosted by the growing presence of premium, international brands, which are expected to create a buzz among local consumers.
Digital marketing strategies that leverage the power of social media platforms, such as Instagram, YouTube and TikTok, often in collaboration with well-known influencers, will play an increasingly important role during the forecast period, especially when it comes to newly-launched products.
The trend towards natural-based ingredients will continue within beauty and personal care industry and the fragrance industry is no exception. This part of a large “green” movement towards more sustainable production methods, with the composition of perfumes becoming more transparent.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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