There is a rising demand for unisex fragrances in Hong Kong, marking a departure from the traditional association of scents with specific genders. Traditionally, fragrance brands have categorised scents as either "for her" with floral or fruity notes, or "for him" with woody and spicy aromas, reinforcing gender-specific associations.
In the future, the usage scenario for fragrances is expected to extend beyond simply smelling pleasant, as consumers seek additional benefits from their fragrances. This shift will be driven by a growing focus on both physical and mental wellbeing, particularly in the aftermath of the pandemic.
The trend of sustainable packaging in fragrances will remain a significant focus area by beauty and personal care players. Consumers’ awareness of green or ethical features for beauty and personal care products is also shaping the future of fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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