Fragrances

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Fragrances in Brazil

Jul 2023

Fragrances emerged as the driving force behind the growth of the beauty and personal care industry in 2022, a year marked by the resurgence of demand for discretionary products, increases in prices, and the return of socialisation. With double-digit…

USD 1,195
Country Report

Fragrances in Mexico

Jun 2023

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

USD 1,195
Country Report

Fragrances in Slovenia

May 2023

Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for…

USD 1,195
Country Report

Fragrances in Guatemala

May 2023

Both mass and premium fragrances have recovered well from the pandemic era slump, in both value and volume terms. Premium fragrances is an important category within premium beauty and personal care, with Perco SA being a leading player with a very…

USD 1,195
Country Report

Fragrances in Estonia

May 2023

Fragrances were negatively impacted by pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up…

USD 1,195
Country Report

Fragrances in Portugal

May 2023

Fragrances saw dynamic growth in value and volume terms in 2022. Fragrances saw a partial recovery from the impact of the pandemic in 2021 as people progressively returned to more normalised lifestyles and Portuguese consumers started going out…

USD 1,195
Country Report

Fragrances in Bolivia

May 2023

Fragrances recorded positive sales in 2022 as consumers returned to outdoor and social activities where fragrances are more commonly worn. Companies in mass fragrances are concentrated in the direct selling channel and innovation has been a constant…

USD 1,195
Country Report

Fragrances in Denmark

Apr 2023

Fragrances witnessed a more difficult year in 2022 after the surge in demand in the previous year. Current value growth was partly driven by price increases as inflation rates rose markedly in 2022. Lower consumer confidence became a pressing issue…

USD 1,195
Country Report

Fragrances in Argentina

Apr 2023

The demand for fragrances in Argentina experienced significant growth in 2022, having already surpassed the volume sales levels seen in 2019 in the previous year. Notably, premium fragrances witnessed a substantially higher growth rate than mass…

USD 1,195
Country Report

Fragrances in Germany

Jun 2023

After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019.…

USD 1,195
Country Report

Fragrances in Japan

May 2023

In 2022, fragrances in Japan experienced strong growth due to greater opportunities to spend time outside of the home, including socialising, in addition to the continuing trend since the pandemic for consumers to enjoy fragrances for their own…

USD 1,195
Country Report

Fragrances in Sweden

May 2023

Retail sales of fragrances made a full recovery in constant value terms in 2022, following the decline seen during the pandemic. Growth was boosted by an increase in the number of social occasions, such as parties and weddings, which are closely…

USD 1,195
Country Report

Fragrances in Poland

May 2023

The premiumisation trend was strongly visible in fragrances in 2022. Both, men’s and women’s variants of premium fragrances grew faster than their mass equivalents. Polish consumers choose expressive fragrances that emphasise their personalities. The…

USD 1,195
Country Report

Fragrances in Norway

May 2023

Fragrances continued to perform well in 2022, registering a relatively modest decline in retail volume sales, following growth booms in 2020 and 2021. Nonetheless, domestic demand fell with the return of duty free, with value sales being boosted by…

USD 1,195
Country Report

Fragrances in Thailand

May 2023

After two years of retail volume and current value decline, demand for fragrances saw an upturn in 2022, supported by the relaxation and self-reward trends. Thai consumers love to indulge themselves by purchasing fragrances for self-reward, for hard…

USD 1,195
Country Report

Fragrances in Peru

May 2023

Fragrances was the most dynamic beauty and personal care category in 2021, after seeing one of the heaviest losses in 2020. This growth was triggered in part by the increased demand resulting from people resuming their activities outside the home and…

USD 1,195
Country Report

Fragrances in Greece

May 2023

Premium fragrances was one of the most affected categories during the COVID-19 period. During the lockdowns, department stores and beauty specialist retailers, the main channels for premium fragrances, suffered the biggest losses, while home…

USD 1,195
Country Report

Fragrances in Bulgaria

Apr 2023

The lifting of all restrictions in Bulgaria during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances in the country.…

USD 1,195
Country Report

Fragrances in Tunisia

May 2023

During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given…

USD 1,195
Country Report

Fragrances in Egypt

May 2023

Premium fragrances brands are often not available in the Egyptian market. People tend to always buy such products from abroad as they are either too expensive in Egypt or not available at all. Since the devaluation of the Egyptian currency, importing…

USD 1,195
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