Volume and value sales of depilatories in the UK have been decreasing, leading to intense competition amongst the existing players to create consumer demand and add value, and this is set to continue. With the growing trend towards multipurpose products seen in some beauty categories, such as colour cosmetics, consumers are demanding more value from products.
Sustainability continues to be a major factor shaping consumers’ shopping behaviour. Younger consumers are becoming more aware of how brands are showcasing their sustainability achievements, and have developed zero tolerance for greenwashing.
Dermaplaning is the process of shaving off the top layer of skin to get rid of dead skin cells and peach fuzz. Apart from providing an exfoliation benefit, it helps to improve make-up application and works as a 2-in-1 product which can be used for shaping eyebrows as well.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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