Depilatories is expected to see solid current value growth throughout the forecast period. As consumers return to their normal lives after the pandemic, including events outside the home and travelling, they are expected to resume their full grooming routine.
Removing hair is not a pleasant experience – therefore, consumers expect to have products available that offer features which strongly reduce hair growth, as well as new formats, such as solid stick and oil. After hair removal the skin is often dry, so offering extra moisturising features could convince consumers to purchase.
Offline channels such as small local grocers, beauty specialists, and supermarkets are expected to remain important in sales of depilatories, as consumers can easily choose suitable products in local outlets. However, e-commerce saw steady growth in the review period, and this is expected to continue in the forecast period, as websites such as Lazada and Shopee are an increasing focus of both brands and consumers.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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