Depilatories in New Zealand

April 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Depilatories industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Depilatories industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Depilatories in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Depilatories in New Zealand?
  • Which are the leading brands in New Zealand?
  • How are products distributed in New Zealand?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Depilatories in New Zealand - Category analysis

KEY DATA FINDINGS

Consumers prioritise affordability with rising living costs
Mainstream hair removal products dominate the depilatories category
Dominance of mainstream brands hinders entry of new brands
Depilatories to continue to see steady demand over the forecast period
Brands offer eco-friendly options for sustainable shoppers
Product efficacy to remain a key priority over the forecast period
Table 1 Sales of Depilatories by Category: Value 2018-2023
Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

Beauty and Personal Care in New Zealand - Industry Overview

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Depilatories

  • Hair Removers/Bleaches
  • Women's Pre-Shave
  • Women's Razors and Blades

Depilatories

This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Depilatories research and analysis database.

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