Although most women still prefer to remove unwanted body hair in Mexico, artists such as Miley Cyrus and Amaia Romero have appeared on social networks and at awards ceremonies without waxing their armpits, while brands such as Zara have shown female models with hair in their armpits. This pro-hair trend allies with female empowerment, with some women perceiving hair removal to be a result of the beauty ideals created by men rather than a hygiene measure.
On the other hand, a potentially more serious threat to sales of depilatories is the proliferation of hair removal clinics and the inclination of a significant group of women to pursue more permanent hair removal solutions with procedures such as laser, wax and pulsed light treatments. These can help save time and money and are likely to become increasingly popular now that COVID-19 restrictions have been lifted.
Microtrends and changes in the perception of female beauty will likely continue to drive innovation in depilatories over the forecast period. Social networks such as TikTok, Pinterest and Twitter, will likely be important in brands getting their message across with the focus likely to be on putting women in control over their bodies.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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