The year 2020 marked a pivotal moment for the feminist movement in Mexico, as mass protests against the violence and oppression women suffer in the country reached historic proportions. The 8 March 2020 Women's Day march in Mexico City was one of the largest protests the capital had ever seen.
As the definition of female beauty continues to evolve, and with the increasing influence of social media platforms such as TikTok, Pinterest, and Twitter in consumer’s behaviour, depilatory brands are likely to see opportunities for innovation and promotion across these platforms. Companies are increasingly emphasising empowerment, giving women more control over their body care choices, such as seen with campaigns like Gillette Venus's #MíralaHoy and #SayPubic, which aim to destigmatise intimate care, while introducing specialised products like Venus Special.
The rise of hair removal clinics offering permanent solutions, such as laser, wax, and pulsed light treatments, poses a significant threat to sales of depilatories. These methods, favoured by an older demographic with stronger disposable incomes and a traditional view on beauty, promise cost-effectiveness, time saving, and fewer adverse reactions.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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