Depilatories is expected to continue to struggle over the forecast period due to high maturity and the norm of hairlessness among the population. The category is also likely to remain under pressure due to competition from more advanced systems and beauty clinics, and a shift from disposable razors to multi-use systems, as seen in the men’s category.
Natural and organic ingredients are predicted to remain important and key drivers of retail value sales in the forecast period. The presence of harmful chemicals in depilatories can significantly impact the category as this type of negative press spreads quickly.
On the other hand, downward pressure on retail value sales is anticipated from two main directions. Firstly, the continued rise in the popularity of low-cost stores, particularly the discount drugstore Normal, is likely to see price competition and exert downward pressure on prices and value sales.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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