Demand for depilatories will likely be sustained by the ongoing emergence from the pandemic and Italian consumers socialising and going out more during the forecast period, as they get increasingly used to living with COVID-19 and returning to active social lives similar to those of the pre-pandemic period. In addition, rising national average temperatures linked to climate change will likely lead to longer summers and, thereby, further boost demand for depilatories.
The main distribution channels for depilatories are likely to remain supermarkets and health and personal care stores. The latter channel’s importance is founded on the significant role played by drugstores, such as Tigotà, Acqua & Sapone, Risparmio Casa, Proshop, Caddy's, and DM, in the Italian market.
Sustainability is set to increasingly impact beauty and personal care products during the forecast period, and depilatories will not be an exception to the rule. Depilatories brands are expected to increase the range of products that they offer that are environmentally more friendly.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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