Demand for depilatories will likely be sustained by the increasingly active lifestyles of Italian consumers who are socialising and going out more again now that the pandemic is over. In addition, rising national average temperatures linked to climate change will likely lead to longer summers which should provide a further boost to sales of depilatories in volume terms.
The key distribution channels for depilatories are likely to remain supermarkets and health and personal care stores. The latter channel’s importance is founded on the significant role played by drugstores, such as Tigotà, Acqua & Sapone, Risparmio Casa, Caddy's, PiùMe and dm, in the Italian market.
Sustainability concerns are set to increasingly impact beauty and personal care products during the forecast period, with depilatories unlikely to be an exception to the rule. Manufacturers and brands operating within depilatories are expected to increase the range of products that they offer to include more options that are environmentally friendly.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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