Retail sales of depilatories are not expected to witness any discernible growth in constant value terms during the forecast period. Consumers using a combination of depilatory methods may temporarily boost demand, however, the rising penetration of private label products at the expense of branded offerings will limit value growth.
Consistent with trends in other areas of beauty and personal care, new formulas with fewer chemical ingredients will also be launched, as manufacturers of hair removers/bleaches seek to gain an advantage over razors and blades. For example, the Veet Pure range and Purity Vision’s Bioepil includes a sugar-based hair removal wax with 100% natural ingredients, including argan oil which is known for its softening properties.
The competitive environment for depilatories remains stable with very little change or new brands entering the landscape. Procter & Gamble spol dominates women’s razors and blades with its Gillette range and Reckitt Benckiser Slovak Republic spol leads hair removers/bleaches with its Veet brand.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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