As consumers return to their pre-pandemic lifestyles, with more social occasions to attend and busier days, many will look for time-saving options when it comes to removing hair. As a result, multifunctional and convenient products will be key to driving growth in the landscape.
During COVID-19, women who usually have their hair professionally removed through laser or waxing treatments, sought alternatives. This gave a boost to hair removers/bleaches, as wax strips and sugar waxing are the closest substitutes for those looking for longer-term solutions than shaving.
In line with rising inflation and consumers' restricted budgets, private label is expected to gain share across the forecast period. This will also be supported by the space for expansion within the category, with price-sensitive consumers appreciating cheaper price points.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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