Depilatories is set to see strong but slowing current value growth in South Korea over the course of the forecast period. Small consumer appliances such as epilators and other electronic hair removal devices may pose a threat to the future growth of depilatories.
The current structure of the category, which is dominated by a few brands, is expected to persist during the forecast period. Therefore, intense price competition amongst brands or promotions are not anticipated, which will lead to minimal fluctuations in unit prices.
Given that the penetration of retail e-commerce is already relatively high in depilatories compared with other beauty and personal care categories, significant growth in the share of online sales is not anticipated over the forecast period. However, there is an expectation of further concentration towards major e-commerce retailers such as Coupang, Olive Young, and SSG.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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