As seen across various categories, the sales performance in depilatories will be somewhat dependent on economic factors over the forecast period. However, rather than restricting sales, consumer price sensitivity is more likely to inspire people to continue their “home spa” activities rather than visiting beauty salons, in order to cut down on their out-of-home expenditure.
We expect ongoing high-tech innovations in modern depilatory methods over the forecast period, which will heighten competition between brands in this area. Whereas these high-tech developments tended to be more niche, the “home spa” trend means consumers are becoming increasingly interested in professional quality products which can achieve optimum results.
Whilst there have, indeed, been some developments of note in depilatories, from line extensions specifically formulated for intimate areas, through to IPL devices, ongoing overall innovation is needed to further boost sales in the category. Notably, consumers are becoming more demanding of high-quality and long-lasting results, which means brands will need to keep up with evolving trends in order to remain relevant.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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