Consumers are resuming activities outside the home now that the pandemic is over, such as returning to the workplace, exercising, visiting the beach and socialising, all of which is encouraging them to focus on their appearance. This should help to drive steady growth in depilatories.
As the economy bounces back and income levels rise this should translate into a greater demand for depilatories, especially among younger consumers looking for a quick and effective option. Players are likely to look to innovation to add interest and value to depilatories due to competition from both beauty salon services and DIY methods that some consumers traditionally try, such as the use of natural ingredients such as sugar, lemon juice and salt to create an alternative sugar wax.
The distribution of depilatories in the Philippines has traditionally been split between grocery retailers, department stores and health and beauty specialists, but it is predicted that retail e-commerce will stake a stronger claim over the forecast period. Manufacturers and retailers are looking for ways to extend their reach to access a wider consumer base.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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