Depilatories will register healthy constant value growth over the forecast period and will benefit from the continuing population growth. Moreover, ongoing urbanisation, the rising number of women in employment and the growth of modern retailing will result in more consumers gaining access to a wider range of products.
Hair removers/bleaches is set to post the fastest growth rates and strengthen its dominance over the forecast period. The overwhelming preference for these products is partly explained by their convenience and capacity to provide long-lasting results.
Leading brands like Veet and EU Cream are well placed to make retail value sales and share gains and the competitive landscape in depilatories is likely to remain highly concentrated. The top players enjoy strong early-mover advantages and consumers tend to stick with brands they know and trust.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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