Women’s razors and blades was the only category to record notable sales in depilatories in 2022, and this is expected to remain the situation in the forecast period. However, current value sales are set to turn to decline, as some of the people who used such products for hair removal during the pandemic will return to salons.
Razors and blades typically require additional features to attract customers, such as Schick’s Salon Plus women’s razor for sensitive skin. This razor combines a stylish and elegant white design with advanced features such as five curve-sensing blades, unique shock-absorbing technology, and a safety guard.
Waxing kits are now being bundled with fragrance products to leverage the concept of “me-time” for increased product awareness and interest. By combining the benefits of hair removal with the indulgence of fragrance, companies are targeting consumers who seek to pamper themselves and enjoy a relaxing experience at home.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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