Capitalising on the growing interest in hair removers/bleaches with skin care benefits (such as moisturising, softness, cleansing or detox features), manufacturers and retailers (notably pharmacies and beauty specialist retailers), have improved the sales process with a greater focus on customer service and orientation. There may be an opportunity to expand sales over the forecast period, through heavier promotions and an emphasis on key benefits to customers.
With the rise of e-commerce, new opportunities have emerged for the promotion and sale of depilatories. Indeed, the rapid growth of this channel in Uruguay since the pandemic presents an opportunity to expand category sales.
With the competitive landscape relatively concentrated, leading players constantly launch new products within hair removers/bleaches and women’s razors and blades. Hair removers/bleaches in particular has shown a rapid expansion in its offering in recent years with consumers able to find a wider variety of products and brands focusing on different types of skin.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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