Bleaching as an alternative to traditional hair removal methods has not yet gained traction in the Kenyan market. This method, while known in other regions, remains relatively foreign in Kenya and is yet to garner widespread adoption.
Laser hair removal has garnered widespread attention in Kenya, with consumers, albeit really only those in higher-income segments, opting for it as a means of hair removal. Laser Hair Removal is ideal for people with very dark hair which needs constant removal.
Hair removers were most preferred means of hair removal in 2023 as the products allow consumers to carry out treatments at home and thus save on salon and waxing costs. For the many consumers still impacted by recent inflationary pressures, the segment will remain attractive for its offer of safe and relatively low-cost hair removal.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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