While sales fell below pre-pandemic levels in 2022, the depilatories category is likely to remain steady in the market over the forecast period, as demand will always remain constant. Hair removers and bleaches are considered essential by most female consumers.
Consumers will remain price sensitive during the forecast period due to the extremely marked increase in the cost of living, the high rate of inflation and low levels of purchasing power. Individuals will tend to always choose the least expensive option and the multi-packs available in the market in order to decrease their expenditure.
Depilatories brands have increased their presence on e-commerce sites in recent years. Consumers prefer to buy online due to attractive promotions including discounts and free fast delivery, which is convenient for consumers.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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