With the government's announcement that from March 2023 the wearing of masks both indoors and outdoors in Japan will be left to the individual’s discretion, the forecast period is expected to see increasing opportunities to spend time outside, which should provide a tailwind for shaving and hair removal products. As a move to address this need, in March 2023, Loft, a variety store, opened a section in its outlets nationwide to promote items that care for the face, such as electric facial equipment to tone facial muscles, and stick shavers that are convenient for carrying on the go.
In Japan, sustainability efforts have been strongly corporate-driven, but as consumers become increasingly aware of the impact of their purchasing decisions on the environment, they could potentially move away from disposable razors despite their convenience and perceptions of cleanliness. To address these concerns, in May 2022, Schick Japan launched a new product that uses natural bamboo for 70% of the handle for its long-selling disposable razors.
In March 2022, Kai Corp held a special class at a private junior high school in Tokyo on the theme of the plastic resource recycling law. The class included a lecture on the Sustainable Development Goals and a presentation by the students, who discussed in groups how to raise awareness of environmental issues and appropriate solutions, such as using a paper-handled razor with 98% less plastic than conventional razors, which Kai Corp test marketed in 2021.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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