Centres for laser hair removal continue to grow in Costa Rica, offering aggressive price strategies. While the price point for laser hair removal remains high and the procedure is not affordable for many consumers, higher income consumers are increasingly opting for permanent hair removal, which may affect premium products in the category during the forecast period.
While consumers trust brands longstanding like Gillette, an uncertain economic climate may push middle- and lower-income consumers to opt for cheaper and less-known brands found in Asian stores or outlets like Pequeño Mundo. Global players like Gillette may attempt to encourage further consumption over the forecast period by offering products with added benefits, such as hydrating/nutrient-rich shaving foam.
As of the first semester of 2022, Costa Rica received 71% of tourists registered in 2019, according to the National Tourism Institute (ICT). Tourism in the country is recovering quickly as hotels report full capacity in high seasons.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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