Depilatories will register marginal constant value growth and volume growth over the forecast period. The product area is mature, with little room for further growth.
Multinationals Procter & Gamble and Bic, and to a lesser extent, Reckitt Benckiser will continue to dominate retail value sales of depilatories in Latvia. Procter & Gamble’s Gillette range, the Bic range and Reckitt Benckiser’s Veet will face little challenges from other brands.
Permanent hair removal with laser technology is becoming more common among middle- and higher-income consumers. While the price point for laser hair removal remains high, it is expected to become less expensive over time and this represent a long-term threat to depilatories.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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