Future demand for depilatories greatly depends on the speed with which the consumer base, that was lost during the war, is restored in the coming years. If the war comes to an end in the short term, the bulk of women currently residing abroad will likely consider returning to Ukraine, thereby supporting greater demand for depilatories.
Women’s razors and blades is expected to be the most dynamic performer over the forecast period, since these depilatories are likely to be replaced more frequently once the strong economising phase has waned. Disposable options tend to attract consumers with their convenient format at affordable prices.
Over the forecast period, depilatories is expected to see the further penetration of private label, with options from chained drugstores such as Eva likely to offer good growth prospects. E-commerce also offers further potential for growth and penetration of the category, as an increasing number of local consumers will come to appreciate the convenience and more competitive prices of online platforms.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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