Depilatories

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Depilatories in the Philippines

Jul 2023

Depilatories continued to see steady growth in retail volume terms in 2022, continuing the recovery seen in 2021. Demand for depilatories slumped in 2020 as consumers went into home seclusion and thus had less need to remove hair on such a regular…

USD 1,195
Country Report

Depilatories in Cameroon

Jun 2023

The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…

USD 1,195
Country Report

Depilatories in Tunisia

May 2023

Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022.

USD 1,195
Country Report

Depilatories in Poland

May 2023

Depilatories is among the categories of beauty and personal care that has enjoyed increasing popularity and sales growth in recent years in Poland, driven by the growing affluence of society. Above all, the growing popularity of depilatory products…

USD 1,195
Country Report

Depilatories in Italy

May 2023

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

USD 1,195
Country Report

Depilatories in Algeria

Apr 2023

Hair removers and bleaches are considered quite expensive for the vast majority of Algerians although they do have a core consumer base. As purchasing power has decreased, the majority of depilatory users have switched to the cheapest solutions.…

USD 1,195
Country Report

Depilatories in Mexico

Jun 2023

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

USD 1,195
Country Report

Depilatories in Lithuania

May 2023

A wide range of beauty salons and professional treatments are negatively impacting the market of depilatories. This includes the rise in popularity of services such as waxing, electric depilation devices, laser removal and other mid-or long-term…

USD 1,195
Country Report

Depilatories in Guatemala

May 2023

Gillette Venus (Procter & Gamble Interamericas de Guatemala Ltd) is the best-selling female-targeted razor in Guatemala, followed by the Gillette Prestobarba brand, and with Bic (Bic de Guatemala SA) also holding competitive brand shares. Whilst the…

USD 1,195
Country Report

Depilatories in Estonia

May 2023

Depilatories was negatively affected by the pandemic as, with women going out less, there was less demand for depilatories. In 2022, the category recorded fast growth as consumers returned to work and social activities, recouping the losses of the…

USD 1,195
Country Report

Depilatories in New Zealand

May 2023

Hair removal products in different formats can be easily purchased at grocery retailers and pharmacies in New Zealand. Mainstream brands such as Veet, Schick and Gillette Venus, for example, have a wide variety of products in many formats such as…

USD 1,195
Country Report

Depilatories in Norway

May 2023

Depilatories remained a relatively uneventful category at the end of the review period. Having fallen steeply in 2019, retail volume sales dipped modestly due to the Coronavirus (COVID-19) pandemic in 2020. Retail volume sales rebounded in 2021, but…

USD 1,195
Country Report

Depilatories in Ireland

May 2023

In 2022, the category recorded stable positive dynamics driven by consumers returning to busier social lives. During COVID-19 and following lockdowns, home seclusion and lack of socialising led to more relaxed beauty routines and routines using…

USD 1,195
Country Report

Depilatories in Colombia

May 2023

Depilatories registered a decline in volume sales in 2022, as with society fully opened up post pandemic lockdowns, many consumers frequented beauty salons for hair removal by methods such as laser or waxing. As a consequence, there was a fall in…

USD 1,195
Country Report

Depilatories in Ukraine

Jul 2023

In 2022, depilatories recorded significant declines due to several factors. First, local consumers were generally more economical in terms of prioritising their purchases because of the impact of the war (including unemployment) and thus avoided…

USD 1,195
Country Report

Depilatories in Germany

Jun 2023

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…

USD 1,195
Country Report

Depilatories in Australia

Jun 2023

Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed…

USD 1,195
Country Report

Depilatories in Turkey

May 2023

The closure of beauty salons and restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic, with a national lockdown in April 2021, as well as strong downward pressure on purchasing power, saw many consumers perform beauty…

USD 1,195
Country Report

Depilatories in South Africa

May 2023

As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair…

USD 1,195
Country Report

Depilatories in Georgia

May 2023

In 2022, Georgian consumers returned to pre-pandemic lifestyles as the threat and concern surrounding COVID-19 reduced. As a consequence, many consumers spent increased time outside of the household. This boosted the demand for depilatories, with…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;