Depilatories value sales in the Swiss market are set to grow on a low year-on-year basis over the forecast period. Most sales will be limited to replacement purchases for used up or broken products - replacements of blades and disposable razors.
Additional competition will continue to come from men’s products sold at lower prices, as well as products offering more permanent hair removal options (IPL, electric depilators, electric razors and the like). Furthermore, with consumers being more confident about visiting beauty salons and professionals and the economy possibly improving slightly over the forecast period, more consumers are expected to go to professional hair removal facilities or do at-home sugaring, waxing and so on.
With depilatories mainly being sold through supermarkets, department stores and other store-based channels, changes within purchasing behaviour and distribution are expected to remain limited. Consumers tend to incorporate their purchases into regular shopping trips, often preferring to see the products first if buying new products or taking advantage of sales and discounts when purchasing refills or replacements.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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