Producers of depilatories will need to continually focus on product innovation in the forecast period, as local consumers tend to be particularly attracted to novelty. Developments that emphasise multiple benefits are likely to gain their attention, as well as convenient formats such as roll-on presentations.
Sustainability and being socially responsible will continue to be top priorities for players, as consumers’ concerns about the health of the planet and the impact of their purchasing decisions on the environment continue to increase. To address these concerns, category players may focus on longer-lasting products instead of single-use options.
Cosmetic hair removal through permanent depilation, for instance using IPL and laser removal, has become increasingly common, thanks in part to strong promotional discounts. This is anticipated to limit the growth of depilatories over the forecast period in terms of volume.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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