Depilatories is expected to record negative constant value growth and stagnant volume sales over the forecast period as the product area is mature, with little room for further growth. Unless an unexpected technological breakthrough happens in the market, Estonian consumers will continue to mostly shave as this is perceived to be the most effective and convenient method of hair removal.
The competitive environment in women’s razors and blades is expected to remain unchanged over the forecast period, with low competition, as it is unlikely that a new brand could challenge the dominance of Venus and Wilkinson in Estonia. They are good-quality brands that are affordable to the vast majority of consumers in the country.
More competition in hair removal is dependent on the effort of retailers. As the example of expanded brands in Maxima indicates, grocery retailers may put some effort into diversifying their portfolios, which would benefit the economy segment.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!